Deep tech founders are building some of the most transformative companies on the planet — but cutting edge science alone isn’t enough to succeed. The difference between a company that scales and one that stalls often comes down to clear communication around what they’re doing and why it matters, to the right audience.
In this episode, I’m speaking with Hailey Eustace, founder and CEO of Commplicated, the leading strategic communications firm for deep tech startups in the UK and Europe. Hailey began her path in deep tech as an analyst at one of the largest deep tech seed funds in the US, then led communications at MassChallenge, the world’s largest startup accelerator, before going in-house at a pre-seed deep tech startup in Cambridge and helping it grow to 50 employees and tens of millions in funding.
We talked about:
the misperception that communications can wait until you have a product — and what it’s costing founders in funding, talent and attention
why founders should think of communications as an investment, not an expense — and what the ROI actually looks like
the golden KPI that tells you your communications strategy is working — and how it completely changes your leverage with investors
why overselling and being too understated are equally risky for deep tech founders — and the cost of getting it wrong
Connect with Hailey on LinkedIn here.
Connect with Renita on LinkedIn here.
